Analysis of key trends and the implications for CLIENT: 6 strategic moves have been defined.
Quantitative evaluation of each moonshot and mapping against each of the 6 strategic moves
Partnership pathways activated with renown healthcare institutions
A leading automobile manufacturer client wanted to create a travel service platform that enables an always-on relationship with its community of modern family road-trippers. TLGG developed an MVP concept that clearly articulated that vision and strategy.
Conducted CX interviews with the community to understand their road-trip needs and pain points, researched competition to identify a white space in the market, took stock of client’s existing assets to determine the client’s unfair advantages.
Based on the assessment, TLGG led a collaborative workshop introducing 22 value-generating ideas as potential MVPs. Together, the clients and TLGG selected one idea and determined where to play along the customer journey.
3
Within 3 weeks following the workshop, TLGG created a low fidelity MVP concept – a Trip and Itinerary Generator, designed the wireframes of the final product, created a go-to-market roadmap, and identified a testing framework, success metrics, and resource requirements.
