Our Product
Strategic Analysis
We help you recognize patterns and structures of change. We understand industries. We project scenarios and recommend actions for your future, test them, and get smarter together.
Piloting
We pilot early, verify, and plan. This is how we test to learn. Together we define starting points and targets – operating as catalysts, doers, mediators, and a hub of experts.
Organizational Change
With new demands on people operations, we define the necessary structures, work modes, and skills for your organization to succeed.
Clients
We have CHANGED, Founded, and rebuilt
Go-to-market strategy for Leaps by Bayer, an initiative for disruptive innovation in the life sciences.
Digital transformation of a B2B business model for an electronics component supplier along with go-to-market strategy for a platform now generating >150mm annually.
Concept and creation of an external innovation unit to accelerate the corporation’s digital transformation. Multiple awards as Germany’s “best innovation unit“ including Capital Magazine.
Creating a strategic digital vision and solution prototypes for the importer of an OEM in Colombia.
Organizational assessment for the digital transformation of a big pharma, including pilot projects to address fast and agile decision-making, data utilization, and leadership.
Development of product innovation concepts and new business models for a tier 1 supplier.
Development of an internationally effective brand for the joint single sign-on of several leading German DAX companies and the formulation of their go-to-market strategy.
Piloting fast-fashion processes and data-based decision making for the product development and marketing department of an established fashion brand.
Development of an e-commerce platform and overarching digital strategy for the automotive aftermarket.
Strategic reorientation and definition of requirements for a fashion cooperative, with a focus on premium and customer lifetime value.
It's better
together
We work holistically, impact-oriented, and sprint-based. As a diverse team without a uniform, we dissolve tunnel vision and address your organization’s challenges.
advice with opinion
We believe it’s critical to have the courage and freedom to take a holistic view of our tasks. We act in the interests of our clients – even when it means asking tough questions.
Ownership AND ENTREPRENEURSHIP
We offer clear responsibility and an unconditional team spirit, short decision-making processes, and quick decisions. Sometimes analytical challengers, accessible coaches, pragmatic doers or interim team – and sometimes all of it together.
Unite and conquer
We form crews because we know what we don’t know. We always know someone for that – and people who know people.
Team
We are a growing team of digital experts with diverse perspectives. We were founders, designers, consultants, and technologists. Now, we advise together because we don’t believe there is a single answer to digital change.
Christoph Bornschein
Christoph has been doing digital transformation day and night for ten years – from Berlin to Beijing and increasingly also in the USA. Advisory board member, sought-after speaker and contact person for board members in various DAX companies. Before co-founding TLGG in 2008, Christoph spent two years in online marketing management at Frogster Interactive Pictures AG. He co-founded various startups and supported them in sales, marketing and PR. Before that, he had taken part in law studies due to time constraints.
Katrin Zimmermann
Katrin launched TLGG’s New York office. As Managing Director, she is responsible for consulting services with global clients. At TLGG, Katrin has served and mentored clients on business strategy, digital transformation, marketing transformation and innovation up to the C-suite.
Prior to joining TLGG, Katrin co-created the Lufthansa Innovation Hub (named as best digital lab by Capital Magazine in 2017 and 2018) with global responsibility for business innovation where she developed ventures in the services and mobility field from Seoul to Berlin.
She has a deep knowledge of digital marketing and growth hacking techniques which enabled new ventures to scale quickly and incumbent players to strategically maximize their ROI.
Katrin has over 15 years of client-side experience in travel, hospitality, logistics and loyalty.
Stella May Lochner
Since Stella began her career in HR strategy with the Lufthansa Group, she has had a passion for helping organizations in the mobility space understand and adapt to change.
With TLGG, Stella has supported a range of Fortune 500 companies in analyzing organizational needs for change and designing new organizational processes and operating models that drive impact in a collaborative way.
In her free time Stella runs up and down the Hudson river or through Frankfurt’s forests, thinking about the role of mental health in organizations and how to create work environments that support employees’ mental wellbeing.
Alana Stein
Alana brings a strong background in corporate innovation strategy and communications in the mobility, CPG, healthcare, and sports industries. She has led various direct-to-consumer strategy projects for leading global companies seeking market entry and expansion. Most notably, she recently led Global Go-to-Market and CX Strategy for a well-funded fintech startup, and served as Co-Founder in Residence for a mobility corporate venture, of which she supported from ideation through pilot completion. In addition, she manages digital marketing, strategy and comms for a client’s new digital media outlet. By building the platform’s audience base from scratch into a frequently followed publication, she validated the business opportunity and scaling hypothesis – leading to a handover to an independent media entity.
In her previous roles, she led global digital corporate communication for electronics, CPG, and technology companies at a marketing communication specialist agency within the Omnicom network.
Leo Becker
Leo has a strong interest in how technology changes business, the economy and how we live as a society. At TLGG, he focusses on how digital technologies affect the banking, mobility and energy sector and he likes to co-create new business model ideas with clients.
His previous work experience includes managing the Berlin office of the startup GoButler and connecting startups and investors as investment manager at Deutsche Börse Venture Network. In his free time, Leo is currently obsessing over the promises and perils of web3. Leo studied Economics and Public Policy in Germany, Canada & Hong Kong.
Sanya Pandit
Sanya has been doing strategy and innovation consulting for over 7 years. Prior to joining TLGG, she worked at JP Morgan for 5+ years – doing a variety of corporate strategy and business/digital transformation – most notably in JP Morgan’s commercial bank (in which she launched 3 new digital solutions nationwide). Her expertise lies in re-imagining and designing new client journeys, experiences, products and bringing them to life by defining go-to-market strategies and piloting.
At TLGG, she has worked with clients across the mobility, healthcare, travel, and Web3 industry, helping companies bridge the gap between defining future ambitions and making concrete, actionable steps to achieve and execute on those goals.
Jasmine Choi
Jasmine comes with years of media communications and business consulting experience servicing healthcare clients. She spent her early professional years in advertising at an agency within the Omnicom network, creating media strategies for pharmaceutical and CPG Fortune 500 companies. While earning her Master’s in International Affairs and Economics, she consulted on international trade for US and EU-based pharmaceutical clients by providing research and analysis of political risk factors and federal trade regulations.
Prior to joining TLGG in 2021, she was a consultant for a US government agency’s R&D department. There, she developed a white paper assessing the viability of the client’s funding program for clinical trial researchers and co-introduced a new operating model to streamline its COVID-19 PPE distribution to hospitals.
Mads Hebbelstrup
Mads has spent the last decade developing growth strategies and structuring complex business deals. He has extensive background in identifying and securing business development opportunities, client and stakeholder management, and partnership development across industries.
Combining his years of experience working in the non-profit sector, consulting businesses of all sizes and connecting them to growth opportunities, Mads has a deep understanding of the challenges and market dynamics business are facing in a constantly changing environment.
Additionally, Mads is actively involved in the international business community, serving on the board of the Danish-American Chamber of Commerce and LEAPS – the largest partnership between European and American Binational Chambers of Commerce.
Paige Lane
Paige is an experienced digital marketer and content strategist skilled in social listening, storytelling, brand strategy, data analysis, and social media with a specialty in leveraging the intersection of data and creative to drive innovation.
Professionally, she has worked across industries including F&B, CPG, mobility, tech, healthcare, and retail/e-comm. In her previous role, she worked on clients including Campbell’s, Lenovo, and Expedia. For Lenovo, Paige helped to launch a thought leadership project centered around virtually building a city of the future, both infrastructurally and communally. As a member of Gen-Z at TLGG, Paige aims to provide a unique, forward-thinking perspective along with insight into the distinct values and behaviors of her generation to inform client work.
