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Our Product

Strategic Analysis

We help you recognize patterns and structures of change. We understand industries. We project scenarios and recommend actions for your future, test them, and get smarter together.


We pilot early, verify, and plan. This is how we test to learn. Together we define starting points and targets – operating as catalysts, doers, mediators, and a hub of experts.

Organizational Change

With new demands on people operations, we define the necessary structures, work modes, and skills for your organization to succeed.

Past and Current

           We have CHANGED, Founded, and rebuilt

Go-to-market strategy for Leaps by Bayer, an initiative for disruptive innovation in the life sciences.

Digital transformation of a B2B business model for an electronics component supplier along with go-to-market strategy for a platform now generating >150mm annually.

Concept and creation of an external innovation unit to accelerate the corporation’s digital transformation. Multiple awards as Germany’s “best innovation unit“ including Capital Magazine.

Creating a strategic digital vision and solution prototypes for the importer of an OEM in Colombia.

Organizational assessment for the digital transformation of a big pharma, including pilot projects to address fast and agile decision-making, data utilization, and leadership.

Development of product innovation concepts and new business models for a tier 1 supplier.

Development of an internationally effective brand for the joint single sign-on of several leading German DAX companies and the formulation of their go-to-market strategy.

Piloting fast-fashion processes and data-based decision making for the product development and marketing department of an established fashion brand.

Development of an e-commerce platform and overarching digital strategy for the automotive aftermarket.

Strategic reorientation and definition of requirements for a fashion cooperative, with a focus on premium and customer lifetime value.

Flexible, but not soft

It's better

We work holistically, impact-oriented, and sprint-based. As a diverse team without a uniform, we dissolve tunnel vision and address your organization’s challenges.

advice with opinion

We believe it’s critical to have the courage and freedom to take a holistic view of our tasks. We act in the interests of our clients – even when it means asking tough questions.


We offer clear responsibility and an unconditional team spirit, short decision-making processes, and quick decisions. Sometimes analytical challengers, accessible coaches, pragmatic doers or interim team – and sometimes all of it together.

Unite and conquer

We form crews because we know what we don’t know. We always know someone for that – and people who know people.

We are a growing team of digital experts with diverse perspectives. We were founders, designers, consultants, and technologists. Now, we advise together because we don’t believe there is a single answer to digital change.
That's what's up!


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