Our Product
Strategic Analysis
We help you recognize patterns and structures of change. We understand industries. We project scenarios and recommend actions for your future, test them, and get smarter together.
Piloting
We pilot early, verify, and plan. This is how we test to learn. Together we define starting points and targets – operating as catalysts, doers, mediators, and a hub of experts.
Organizational Change
With new demands on people operations, we define the necessary structures, work modes, and skills for your organization to succeed.
Clients
We have CHANGED, Founded, and rebuilt
Go-to-market strategy for Leaps by Bayer, an initiative for disruptive innovation in the life sciences.
Digital transformation of a B2B business model for an electronics component supplier along with go-to-market strategy for a platform now generating >150mm annually.
Concept and creation of an external innovation unit to accelerate the corporation’s digital transformation. Multiple awards as Germany’s “best innovation unit“ including Capital Magazine.
Creating a strategic digital vision and solution prototypes for the importer of an OEM in Colombia.
Organizational assessment for the digital transformation of a big pharma, including pilot projects to address fast and agile decision-making, data utilization, and leadership.
Development of product innovation concepts and new business models for a tier 1 supplier.
Development of an internationally effective brand for the joint single sign-on of several leading German DAX companies and the formulation of their go-to-market strategy.
Piloting fast-fashion processes and data-based decision making for the product development and marketing department of an established fashion brand.
Development of an e-commerce platform and overarching digital strategy for the automotive aftermarket.
Strategic reorientation and definition of requirements for a fashion cooperative, with a focus on premium and customer lifetime value.
It's better
together
We work holistically, impact-oriented, and sprint-based. As a diverse team without a uniform, we dissolve tunnel vision and address your organization’s challenges.
advice with opinion
We believe it’s critical to have the courage and freedom to take a holistic view of our tasks. We act in the interests of our clients – even when it means asking tough questions.
Ownership AND ENTREPRENEURSHIP
We offer clear responsibility and an unconditional team spirit, short decision-making processes, and quick decisions. Sometimes analytical challengers, accessible coaches, pragmatic doers or interim team – and sometimes all of it together.
Unite and conquer
We form crews because we know what we don’t know. We always know someone for that – and people who know people.
Team
We are a growing team of digital experts with diverse perspectives. We were founders, designers, consultants, and technologists. Now, we advise together because we don’t believe there is a single answer to digital change.
Stella May Lochner
After completing her Masters in Psychology, Stella worked in the HR strategy of the Lufthansa Group. There, she accompanied the introduction of a new management model. Stella has been a consultant at TLGG since 2014. With her psychological background, she is particularly interested in the influence of digital trends and new digital products and services on society and different target groups.
Katrin Zimmermann
Katrin launched TLGG’s first international office in New York. As Managing Director there she is responsible for consulting services with global clients. At TLGG, Katrin has served and mentored clients on business strategy, digital transformation and innovation up to the C-suite. Prior to joining TLGG, Katrin co-created the Lufthansa Innovation Hub (named as best digital lab by Capital Magazine in 2017 and 2018) with global responsibility for business innovation where she developed ventures in the services and travel industry from Seoul to Berlin. Katrin has over 15 years of client-side experience in travel, hospitality, logistics and loyalty.
Ben Alsdurf
Ben has helped organizations of various sizes manage innovation initiatives, develop investment strategies, and manage digital transformation. Ben has a strong background in healthcare, helping kick-off Amgen’s Berlin Technology and Innovation Hub – a corporate innovation center focused on emerging digital health technologies. Prior to that he was Senior Manager for External Affairs with the TB Alliance, a biotech using public-private partnerships and a virtual R&D model to develop new TB therapies. In that role he oversaw fundraising, business development, and strategic partnership initiatives.
Zoe Yu
Zoe has more than 10 years of experience in executive assistance, event planning & promoting, and project management. She hails from Beijing, where she previously managed a rock band, worked for Ticketmaster on the tours of several household names, and helped bring a baseball-based reality show to over 300 million viewers. She has also worked as a project and event manager for Major League Baseball.
Christoph Bornschein
Christoph has been doing digital transformation day and night for ten years – from Berlin to Beijing and increasingly also in the USA. Advisory board member, sought-after speaker and contact person for board members in various DAX companies. Before co-founding TLGG in 2008, Christoph spent two years in online marketing management at Frogster Interactive Pictures AG. He co-founded various startups and supported them in sales, marketing and PR. Before that, he had taken part in law studies due to time constraints.
Christina von Messling
Christina brings more than 15 years of experience in digital media to TLGG NYC. Her core areas of expertise are branding, data-driven CX strategies, and digital business optimization. Prior to TLGG she spearheaded the launch of a startup building a mobile fan engagement platform to empower celebrities and influencers to monetize their fanbase. Throughout her career her clients have included automotive, fashion, media, and retail.
Alana Stein
Alana has a strong background in digital content strategy and marketing communications in media, healthcare, CPG, and financial services. She previously led digital marketing, strategy and comms for a digital media outlet for Bayer Pharmaceuticals. Building the platform’s audience base from scratch into a frequently followed publication, she validated the business opportunity and scaling hypothesis – leading to a handover to an independent media entity. Additionally, she led various direct-to-consumer strategy projects for global consumer products brands and healthcare companies looking at market expansion. In her previous roles, she drove global digital communication for Pharma and CPG companies at a specialized marketing communication agency within the Omnicom network.
