Our economy is shifting as digital models become crucial for Industry 4.0, impacting European economic progress and company competitiveness. Investment in innovation is essential, but Europe’s smaller capital market makes funding scarce. Usage-based financing models, like “pay-per-use”, offer adaptability but aren’t perfect. The Asset-as-a-Service (AaaS) model could revolutionize the 2020s, allowing flexibility without straining equipment providers or users. AaaS isn’t just about financing; it’s key for Europe’s investment in digital, sustainable transformations and maintaining German engineering’s historic edge by merging traditional strengths with new business models, thus bridging a critical gap.